Manager - Insights & Analytics (2023-Oct to 2024-Nov)

Sydney

2024 - 2023

• Established customer insights, leading customer research, data analysis and insights efforts to enhance the work of NSW Fair Trading, Building Commissioner and Rental Commissioner.
• Develop and lead a team to execute qualitative and quantitative research and analytics programs.
• Create the business case, implementation pathway and plan for a comprehensive Voice of Customer (VoC) program.
• Establishment and implementation of the Voice of Customer (VoC) program and its’ regular topline vs deep-dive reporting.

Analytics Lead, Australia & New Zealand (2022-Dec to 2023-Oct)
Senior Analytics Consultant (2021-Mar to 2022-Dec)

Sydney

2023 - 2021

• Led and developed a team of analysts, providing mentorship and managing work priorities to drive optimal resource allocation.
• Shaped and implemented the ANZ business vision and objectives, scaling analytics operations across functions and regions.
• Provided internal thought leadership to shape best practices for analytics in Australia & New Zealand.
• Collaborated cross-functionally to define products, create value propositions to clients, and establish pricing structures, contributing to product development and pricing strategies.
• Successfully managed budgets, resources, and timelines to deliver analytics projects on time, within scope, and within budget.
• Coordinated processes between departments to ensure client satisfaction and efficient project delivery, streamlining internal processes.
• Implemented systems and facilitated communication between teams, ensuring effective collaboration and information flow.

Research Manager (Primary Research Snr Analyst) 2018-Mar to 2021-Mar
Higher Duties 2020-Feb to 2020-Nov

Sydney

2021 - 2018

• Led and mentored a team of researchers and analysts, executing research projects and delivering high-quality reports within deadlines.
• Designed and implemented quantitative and qualitative research programs, generating insights and recommendations.
• Conducted complex data analysis and modeling using SQL and R, providing actionable insights for the business.
• Presented insights to diverse stakeholders, driving actionable outcomes such as refining the multi-faceted student enrolment experience.
• Influenced data strategy during the implementation of a new data system, identifying key data and business needs.
• Collaborated with cross-functional teams to identify areas for improvement and implement evidence-based solutions.
• Worked under Sales and Marketing to create customer journeys, segments, and execute targeted campaigns.
• Established business tracking metrics and student feedback pathways, enhancing the student experience.

Consultant (2016-Jun to 2017-Nov)

Sydney / Singapore

2017 - 2016

• Led projects, liaising with and maintaining client relationships, and delivering projects end-to-end.
• Key contact point for external and internal clients. Responsible for client-facing proposal meetings to research design and execution and final presentation of reports / workshop coordination.
• Maintain and nurture client relationships, developing new business.
• Conducting research for market insights (including custom, patient journey, brand health, pre-launch and optimisation), clinical insights (pipeline prioritisation, competitive comparisons, asset evaluations), risk management & safety surveillance (adverse event reporting, patient registries and observational studies), forecasting (demand uptake, patient flow, patient preferences), commercial & corporate effectiveness (sales force effectiveness, physician experience, corporate brand management and tracking).
• Identify new opportunities to increase efficiency and quality of research processes and outputs.

Account Manager (2016-Feb to 2016-Jun)
Senior Research Executive (2013-Jun to 2016-Feb)

Ipsos

Sydney

2016 - 2013

• All aspects of project coordination and execution, supporting key client partners in a variety of industries including finance & banking (in particular home loans, wealth management, life insurance), FMCG (baby products, confectionary etc) and Health Care.
• Conducting research in market understanding and measurement (brand equity, connection and potential growth), innovation and forecasting (pre-concept, concept and product testing, forecast sales and uptake), PR research, shopper and sensory.
• Championed Brand Health / Equity research and certified as Ipsos Bayesian Network (IBN) analytics team for Australia and New Zealand.
• Managed day-to-day relationships with external suppliers – research panel suppliers, venue suppliers, individual packing suppliers & PR agencies.

Project Manager (2011-Oct to 2013-Jun)

INSIDESTORY

Sydney

2013 - 2011

• Liaised with external suppliers, PA for CEO, as well as project and respondent management.
• Assisted in conducting research projects for a large range of public sector clients.

Masters of Management in Community Management

University of Technology

Sydney

N/A

Postgraduate Diploma Psychology

Murdoch University

Perth

N/A

Bachelor of Arts - Psychology

Macquarie University

Sydney

N/A